About Us
Lush Essence started with a simple frustration: whitening strips that burned, bleached the surface and let the yellow creep back within weeks. We wanted a daily routine that cleans, calms and brightens without the harshness, so we built one around niacinamide instead of peroxide.
What we make
Our line is small on purpose. TriBright is a niacinamide (vitamin B3) whitening toothpaste that is fluoride free, peroxide free and SLS free, made with baking soda and real mint. ShieldBright Dental Armor protects and strengthens enamel between brushings, and the Luxe Precision Brush reaches every area of the tooth with its triple-sided head.
What makes us different
- Gentle by design. No peroxide, no burning, no harsh abrasives that scrub away enamel.
- Clean formula. Fluoride free, SLS free, with baking soda and real mint for a fresh, natural taste.
- Works on the cause. Niacinamide targets the bacteria behind stains and gum irritation rather than bleaching the surface alone.
- Risk free. Every order is covered by our 30-day money-back guarantee.
Who we are for
Lush Essence is for people with sensitive teeth and gums who gave up on whitening, coffee and tea drinkers tired of stains that keep coming back, and families who want a toothpaste everyone at home is happy to use.
Our mission
We believe a brighter smile should not come at the cost of your enamel or your comfort. Our mission is to make oral care that is effective, gentle and honest, with results you can see and a routine you can keep.
Ready to try it? Explore the collection or write to us at info@uselushessence.com.
Last updated: October 2, 2026
